We aim to rewrite history of marketing using the power of technology, and the force of creativity.
Our Business Intelligence muscle allows us to deliver custom research, and spot-on marketing strategies to respond to our clients’ needs.
We build online and mobile platforms to generate and perfect digital touchpoints that allow frictionless administration, personalized experiences, and safe environments.
In the intersection between technology and creativity, we find new, inspiring ideas that help us create emotional connections with consumers.
We have built a team that fuels creative and digital storytelling into world-class, innovative, and authentic multi-format content in a production company fashion.
We deliver and execute clever channel strategies that distribute content efficiently to the right people at the right moments.
Make Recetas Nestlé® The most relevant branded culinary platform in Mexico and Latin America.
We developed a culinary platform modelled after world leading, digital trends. Our connection with each user, employing Business Intelligence tools, allowed us to collect Big Data and deliver a personalized experience to each user. To put it simply: we delivered the right content in the right format at the right time.
By improving our content with avant-garde Business Intelligence strategies, we generated over 2.6 million pesos in media revenue, reaching over 300 million people, and producing 18 million interactions. The Recetas Nestlé® website received more than 70 thousand organic visits each month from social networks. With all this, we positioned Recetas Nestlé® as the single most visited, culinary-branded platform in Latin America.
Increase Nescafé consumption during Summer.
In order to attract young coffee lovers and increase Their Nescafé consumption, especially during summer, we created a campaign based on what this target keeps looking for: dynamic and real brands. We created from scratch 13 different ways to prepare iced coffee using Nescafé products.
We reached more than 18 million people and got more than 5.5 million interactions. Our campaign traveled to four countries and The experience was repeated this year, with total success.